Thank you to everyone who came along to one of our five virtual, summer learning sessions. Nearly 400 communications practitioners attended the events, which had 25 speakers cover a wide range of topics and share best practice. In this post you will be able to find links to the presentation slides.
What’s the role of behavioural science as we come out of lockdown?
Behavioural science provides us with the tools to help us understand the behaviours we are seeing as we come out of lockdown. It also provides a framework to help people maintain positive behaviours and tackle negative consequences.
You can view the slides from the presentations on our SlideShare account.
Changing behaviour as we come out of lockdown
Dominic Ridley-Moy, Behaviour Change Network
Transport and mobility
Mandy Pearse, Seashell Communications and CIPR President-Elect 2020
Hitting the spot – targeting your digital messages
How do you get those critical messages to your key audiences quickly? Find out how to use Facebook groups and targeting, Google ads, Geotargeting, NextDoor, TikTok, Instagram and influencers to really target your messages.
Using social media
Dan Slee, Director at comms2point0
Read Dan’s blog post Five ways to use TikTok for good in a pandemic
Hitting the spot with programmatic advertising
John Paul Danon, Council Advertising Network
Using Instagram & influencers to target your message
Anne-Marie Lacey, Managing Director at Filament PR
Catherine Jevans, Community Engagement Manager, Surrey County Council
Delivering Effective Internal Communications
As public sector organisations move into the next phase of managing COVID-19 we explored best practice of managing a dispersed workforce, improving cohesiveness and diversity measuring effectiveness in internal communications. The speakers focused on the following areas.
Cohesion and purpose
Megan Page, Internal Communications and Engagement Manager, Greater London Authority – maintaining organisational cohesion during working from home, focusing on diversity and inclusion.
Communicating with a remote workforce
Naomi Jones, Director of Communications, Suez – how to motivate and engage a disperse workforce working from home and on the frontline.
Effective internal communications: what are we measuring and why?
Amanda Nash, Head of Communications, Plymouth Hospitals NHS Trust – how to measure and evaluate your impact.
Summing up and LGA best practice
Mandy Pearse, Director, Seashell Communications and CIPR President-Elect 2020 – internal communications best practice.
Thanks to Dominic Ridley-Moy and Abha Thakor for working on materials for this post.