Blue cards placed to cross over each other

The Government Communication Service (GCS) COVID-19 Advisory Panel has issued a call for information and evidence about the impact of the coronavirus pandemic on the communication profession.

The Panel plans to publish a wide-ranging report exploring the impact of the crisis and the opportunities it presents. Areas of interest include:

  • alignment with management
  • employee engagement
  • virtual working
  • real time polling
  • social listening
  • new content and channel approaches

The report will be supported by robust analysis of in-depth research, including interviews with industry leaders.

The Panel is chaired by Alex Aiken, Executive Director, GCS. Its membership includes senior representatives from professional membership organisations in the communication industry: Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR), the Institute of Internal Communication (IOIC), the Local Government Association (LGA), and the Public Relations Communications Association (PRCA).

This pandemic has hit many of those in our profession hard and its impact will continue to be felt for months to come. But in this time we have also witnessed a resilience and creative innovation in the industry. This important piece of work led by the GCS COVID-19 Advisory Panel seeks to record best practice.

Alastair McCapra, CIPR Chief Executive

Submitting evidence

The deadline for submissions is 17 July 2020.

Relevant information and evidence might include the following:

  • results of research on the impact of coronavirus
  • case studies of work done in response
  • papers or thought pieces on how businesses have approached the crisis
  • views on long term impacts and key resources or literature


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