Discover more about the work of a senior communications professional – here we feature a Hertfordshire local authority.
Stevenage Borough Council’s Communications Manager and CIPR Local Public Service Committee Member Lucie Culkin talks to PR Week about her role.
Lucie highlights the qualifications and experience you need for this type of job. She gives examples of the day-to-day challenges and the best parts of the job.
“There are lots of best parts: successfully solving a problem, seeing an idea become a reality, watching people enjoying an event or activity that we’ve put on… I love the fact that I’m constantly learning and developing, and people continue to surprise me.” Lucie Culkin
More about Lucie
In her role as Communications Manager, Lucie leads a team at Stevenage Borough Council, in Hertfordshire. For the last eight years, with the communications team, she manages the profile and reputation of the Council and the town – familiar to many as the UK’s first post-war New Town – and in engaging with local residents, businesses, visitors, staff and elected members.
Previously, Lucie’s background was in corporate communications in the construction industry for more than 12 years. She originally trained as a journalist and worked on trade magazines and corporate publications. She then moved into a wider public relations role and joined the CIPR in 2001, completing the diploma the following year. She is currently studying for an MA in Strategic Communications.
The work of “shaping Stevenage’s strategic communications activity into an engaging customer-focused approach” was featured as a case study in the ‘PR and Communication in Local Government and Public Services’ book. Lucie is invited to talk to colleagues in other local authorities about this strategy and to share good practice and ideas.
She joined the CIPR Local Public Services Committee in 2017-2018 to be able to promote further knowledge sharing among colleagues and believes ‘we all have a lot to offer’