PR practitioners reading the 'Influence for Impact' CIPR Local Public Services research report, Oct 2015Influence for Impact Report, the report by the CIPR’s Local Public Services Group with Manchester Metropolitan University’s Business School, can contribute to your Continuous Professional Development (CPD).

The Chartered Institute for Public Relations (CIPR) Local Public Services (LPS) Group carried out an extensive research and listening project in 2015 to support and represent practitioners working in communications in the sector. The report, available here, has been awarded five points as part of the CIPR’s Continuous Professional Development scheme (CPD). In addition, communications professionals who attended the report’s launch event in October 2015 can claim a further five points in the scheme. Practitioners who took part in the focus groups or one to one interviews, will be able to claim five points for attending these workshops. CIPR members can complete their submissions on the CIPR CPD website.

The report, which examines the new challenges for public service communicators in the age of austerity, identified that there has been a shift from prescriptive narrative towards a new paradigm of influencing.

How many CPD points can I claim?

  • 5 points – reading the report available online (search for the name of the report and complete the learning form)
  • 5 points – attending the launch event on 22 October 2015 (search for the event and complete the learning form)
  • 5 points – attending the research focus groups or being interviewed
    on practice and operations (choose ‘custom submission’ and complete the learning form)
  • Please note: maximum of 10 points can be claimed for attending events
    associated with the LPS research report or studying the report

Podcast on public service communications

Following the launch of the LPS ‘Influence for Impact’ report, Russell Goldsmith, from the CIPR’s Social Media Panel, and panellists discuss digital and social media’s role in public service communications. Listen to the podcast.

More on the research findings and report launch

Further Resources

CIPR Local Public Services announce new research report (CIPR)

The Influence for Impact Report 2015, published by the CIPR Local Public Services Group, October 2015 (pdf)

CIPR CPD flyer 2015 (pdf)







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