Do you know which social media type is popular among your external customers and who is using it in your organisation to reach residents? The BDO 2014 Local Government Social Media Survey, now in its third year, is looking to capture information from local public services across the country. The survey closes on 1 October 2014, so to be included you will need to register your information in the next few days. It will only take a few minutes to complete.
A member of the survey team said: “Social media has the potential to revolutionise how the public sector interacts with its citizens. From Twitter to Facebook, Vimeo to Vine, new technology can help foster community cohesion, make it easier to report problems to a council and much more.”
This year, local government colleagues in New Zealand are also being surveyed to compare best practice and better understand what is happening in the social media landscape at home and abroad. The survey will compare how local government is using social media in these two countries to help share best practice and provide a benchmark for local authorities to compare themselves against.
The results of the survey will be shared with the CIPR’s Local Public Services group later in the year and be added to other research being carried out and feedback from councils and emergency service authorities in order to support communicators in the sector. The BDO research report is due to be published in mid-December 2014. More news on the report will be published on this site. Sign up to our e-newsletter to make sure you receive PR News.
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